Debra Stuart is an international award winning Toronto freelance copywriter, and sought after marketing and branding consultant. Debra’s creative and compelling copy has won awards, as well as the hearts, minds and wallets of her clients’ target audiences. Debra is recognized for providing big and small businesses, established and emerging brands, and advertising agencies with copywriting for online and print marketing communications.
From evocative direct mail programs that bolstered sales for local retailers, to press releases that garnered international media coverage for Canada’s leading entertainment company, and rebranded brochures that attracted record breaking crowds to national industry association conferences, Debra’s copywriting has been credited with launching, invigorating and building businesses and brands.
FROM HEADLINES, TO TAGLINES AND BYLINES
Debra has a reputation for writing powerful, persuasive copy that has successfully marketed everything from celebrity beauty products, to luxury condominiums, Hollywood blockbuster motion pictures, international fireworks events, Canada’s most iconic loyalty program and world famous chocolate kisses.
COPYWRITING FOR EVERYTHING FROM BEAUTY AND BEER, TO BLUE JEANS
Debra leverages her advertising agency background, and corporate marketing experience with category leading brands to provide clients with results-driven marketing communications that epitomize creative excellence, achieve strategic objectives and maximize ROI.
Debra has the innate ability to quickly assimilate the essence of a brand, and communicate its unique value proposition with copy that is engaging, meaningful, and relevant to the intended target audience, and aligned with the brand’s strategic objectives.
Collaborating seamlessly with project stakeholders, Debra delivers added value for clients offering the benefit of her business acumen, project leadership, strategic marketing counsel, branding expertise and multifaceted creative talents, including copywriting, concept development and creative design direction.
Consumer Packaged Goods
WHAT IS COPYWRITING?
Copywriting is an art and science. Copywriting is the strategic and creative communication of information online, or in print, with the objective of advertising or marketing a product, service, person or idea, and inciting a desired action.
Copywriters conceive and write copy and content for websites, social media, print advertising, online advertising, press releases, brochures, taglines, magazine articles, advertorials, direct mail, annual reports, sales collateral, signage, jingle lyrics, blogs, email campaigns, packaging, catalogues, speeches, radio, television and video scripts, and database marketing campaigns.
COPYWRITING THAT IS ENGAGING AND EVOCATIVE
A copywriter is a wordsmith. A copywriter’s words have the power to persuade, by increasing awareness of a product, service or brand, and influencing a person or group to take a specific action. Copywriters need to comprehend a business’ ethos, target audience, strategic priorities, brand proposition and brand voice to write creative and compelling copy. Copywriters define the tone and manner of marketing communications. They communicate the key messages of a business or brand, and the features and benefits of a product or service. Copywriters specialize in the verbal elements of marketing communications and often direct the visual elements of the design to ensure cohesiveness, and achieve for optimum results.